My name is Lucas. I'm 28, from Sweden, and I run Gritz completely on my own. Every graphic and every design comes from me.

I've been drawing since I was a kid and playing music since I was about 10. Over the years I got deep into underground rap, hardcore punk, nu metal and alternative music. Nature, tattoos and dark Norse mythology are big parts of my world too, and all of that finds its way into what I make.

I spent years working in e-commerce producing custom headwear, so I know what quality looks like. But at some point I needed to make something of my own. Clothes I would actually wear myself, with some real meaning behind them.

There's nothing quite like seeing something you designed worn by a real person out in the world. That feeling keeps me going.

If it speaks to you, it's yours.